Understanding MOQ: How to Plan Your First Production Run
Minimum order quantities feel like a barrier. Understood correctly, they are a planning tool.
Minimum order quantity is the most misunderstood number in garment manufacturing. Brands often see it as an obstacle; experienced buyers see it as the point at which quality and price become sustainable for both sides.
MOQ exists because setup — marker making, fabric ordering, line changeover — carries fixed costs. Below a certain quantity, the per-unit price rises sharply and the mill cannot commit premium fabric.
The practical approach is to consolidate: fewer styles, more depth per style and colour. A focused range of 4–6 styles at healthy depth almost always produces a better landed cost and a cleaner collection than a wide, shallow range.
From the team
Have a project this applies to?
Our merchandisers are happy to talk through your specific collection. No obligation.
Request a QuoteKeep reading
Private Label vs. White Label: What Fashion Brands Should Actually Ask For
The terms are used interchangeably, but the difference decides how much control you keep over fit, fabric and identity.
What Makes a Tech Pack a Factory Actually Loves
A clear tech pack removes ambiguity — and ambiguity is what makes bulk go wrong.
Ready to develop your next collection?
Send us your reference or tech pack and our merchandising team will prepare a detailed quotation — usually within two business days.
Sourcing & production insights
Join buyers and brand owners receiving our occasional notes on manufacturing, MOQs and lead times.